Huckletree

Huckletree is a unique co-working chain providing space for creatives, innovators and problem-solvers to come together. They pride themselves on bringing together a diverse, disruptive community of start-ups, scale-ups, innovation teams and global brands – all powered by the belief that collaboration is key to building a successful business.

Tribe were appointed alongside Thirdway  who were appointed for the design, build and furnishing of their newest branch in Soho. The team were given the challenge to create an exciting and collaborative environment with a unique design aesthetic that incorporates Huckletree’s contemporary branding. 

The project is split across 3 floors, starting with a lower basement which features a number of meeting room spaces and a Zen room where members can enjoy some time out. The two upper floors include a range of different sized offices ready for individuals, entrepreneurs or small companies to move into with ease. 

It was a challenge for the team to ensure the furniture and desking within the private offices provided enough room to suite the small floor plates whilst still adding an element of fun. 

The reception stands out in particular due to its mix of pastel tones and playful use of textures such as velvet furniture, a stone reception desk and a bespoke slatted bar. Industrial cladding sits next to timber cladding and bespoke neon signage is a stand-out feature inspired by the vibrancy of Soho. 

The unique dark green velvet sofa was designed to be a statement piece in the reception area. Sourced through Arlex in Italy, it was a difficult piece to find due to its unique shape and bespoke fabric. 

The overall theme throughout is a unique fusion of 70’s Miami, sophisticated art-deco and some industrial elements. The bold but skilfully balanced mix of colours, finishes and furnishings looks striking, feels energising and creates a unique character for the space.